A PUBLICATION FOR THE WORLD’S LARGEST WHISKY FESTIVAL

THE INDUSTRY STANDARD.

A YEAR-LONG RESOURCE FOR CONSUMERS AND THE WHISKY INDUSTRY.

THE WHISKY GLOBAL REPORT

Forget stocks, bonds and policies, whisky can deliver lasting value too.
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BOURBON IS THE NEW GLOBAL KID ON THE BLOCK

And why bourbon kicks scotch’s ass.
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A DOUBLE LUXURY

A whisky in five-star surroundings will become the default luxury item as other products and experiences move out of financial reach.
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Whisky Live Festival - The Largest in the World

Number of People Attending Throughout the Year

%

Dominant Age Group: 25-35

  • Male 70%
  • Female 30%